Last updated: October 2026
Hailey Bieber is an American model, TV host, and beauty founder who has become one of the most recognizable style names of her generation. Born Hailey Rhode Baldwin in 1996, she is 29 years old as of October 2026. Many people first knew her as part of the famous Baldwin family or as the wife of singer Justin Bieber, but her own career has grown far beyond that. This biography walks through her early life, her rise in fashion, the business that made her a self-made force in beauty, and the news that has followed her in 2026.
Hailey Bieber Quick Facts
The table below gives the basic facts in one place. Details like age and job titles are current as of October 2026.
| Detail | Information |
|---|---|
| Full name | Hailey Rhode Bieber (born Baldwin) |
| Date of birth | November 22, 1996 |
| Age | 29 |
| Birthplace | Tucson, Arizona, USA |
| Profession | Model, media personality, entrepreneur |
| Known for | Modeling, Drop the Mic, founding Rhode |
| Parents | Stephen Baldwin and Kennya Deodato Baldwin |
| Spouse | Justin Bieber (married September 2018) |
| Child | One son, Jack Blues Bieber (born August 2024) |
| Current business role | Founder, chief creative officer, and head of innovation at Rhode |
Hailey Bieber’s Early Life and Family
Hailey was born in Tucson, Arizona, and she is the younger daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. Her uncle is the actor Alec Baldwin, and her mother’s father is the well-known Brazilian musician Eumir Deodato. She has an older sister named Alaia, who also works in fashion. Hailey was mostly homeschooled, which helped her schedule around ballet training and, later, modeling work.
As a child she trained in classical ballet and, according to several profiles, hoped to dance professionally. A foot injury ended that plan, and she turned toward fashion instead. She also had a few early brushes with the camera, including a 2005 family documentary series called Livin’ It: Unusual Suspects and a 2009 appearance on Saturday Night Live alongside her uncle Alec. One fun trivia point that appears on her IMDb page is that her first name was inspired by Halley’s Comet, although the spelling is different.
Modeling and TV Career
Hailey signed with Ford Models as a teenager. Sources disagree on whether she was 15 or 16 at the time, so it is safest to say she was around that age. Her runway debut came in October 2014, when she walked for Topshop and for the French designer Sonia Rykiel. Over the next few years she appeared in campaigns for Ralph Lauren, Tommy Hilfiger, and Philipp Plein, and she shot editorials for magazines such as Italian Vogue and Glamour. In 2017 she was on the cover of Spanish Harper’s Bazaar, and she later joined IMG, another major agency.
Alongside modeling, Hailey built a TV presence. From 2017 to 2019 she co-hosted the TBS rap battle show Drop the Mic with Method Man, which gave her a public profile outside of fashion. She started her own YouTube channel in March 2021, where she shared more personal content with fans. Her style, which many writers describe as simple, clean, and a bit “quiet luxury,” has since made her a regular face for luxury fashion houses.
Rhode: How Hailey Bieber Built a Billion-Dollar Brand
Hailey launched the skincare brand Rhode in June 2022, naming it after her middle name. It began with a small, focused lineup of products, including a peptide lip treatment and a “glazing” fluid, and both went viral online. According to Business of Fashion, the brand made about $10 million in sales within its first 11 days. For the 12 months ending March 2025, reported net sales reached about $212 million. Hailey started the company with co-founders Michael and Lauren Ratner, but it was her name and her taste that gave the brand its identity.
On May 28, 2025, e.l.f. Beauty announced a deal to buy Rhode. The agreement was worth up to $1 billion, made up of $800 million in cash and stock plus an extra payment of up to $200 million tied to how the brand performs over three years. It was the largest purchase in e.l.f.’s history. Hailey stayed on as founder, chief creative officer, and head of innovation, so she still leads product ideas, creative direction, and marketing.
The brand is still growing under e.l.f. On September 30, 2026, Rhode launched at Sephora across 19 European markets, its first retail presence in those countries. Before that, Europeans could buy it only through the brand’s own website.
The 2022 Health Scare
In March 2022, Hailey was hospitalized with stroke-like symptoms. She later explained on her YouTube channel that she had a mini-stroke, which she described as one of the scariest moments of her life. Doctors found a heart condition called a patent foramen ovale (PFO), which is a small opening in the heart that usually closes after birth, and she had a procedure to treat it. She has said the experience made her far more aware of her body and more curious about health and medicine. Rhode launched just a few months later, in June 2022.
She has also spoken publicly about pregnancy health. On the SHE MD podcast she shared that she has a uterine septum and that her pregnancy with Justin was a surprise. Because these are her own public statements, they are included here, but anything beyond what she has said herself should be treated as unconfirmed.
Marriage and Family Life
Hailey and Justin Bieber married in September 2018, and they marked their eighth anniversary on September 14, 2026. They welcomed their son, Jack Blues, in August 2024. Reports say Hailey celebrated Jack’s second birthday on August 22, 2026, though one site lists his birth date as August 24, so the exact day is not fully confirmed. The couple split their time between Los Angeles and Ontario, Canada, according to one biography source.
Hailey has talked openly about motherhood in recent interviews, and she tends to keep her son’s life fairly private. Reports about her relationship with her parents have appeared in entertainment news this year, but those stories rely heavily on rumor, so this article does not repeat them as fact.
Latest Hailey Bieber News in 2026
2026 has been a busy year for her. In January, she was named the Style Trailblazer at the WWD Style Awards. In the spring she appeared on the cover of Interview magazine, and in May she was announced as the face of Alaïa’s fall 2026 Archetype campaign, which was shot by photographer Tyrone Lebon. She also wore a sculpted 24-carat gold bodice to the 2026 Met Gala, and in July a Gap collaboration, a set of relaxed 90s-style jeans, went on sale and reportedly sold out fast.
Her most recent public appearance came in late September at Paris Fashion Week, where she attended the Saint Laurent Spring/Summer 2027 show and its after-party. Fashion outlets covered her backless black dress from that night. She also appears in a current Saint Laurent campaign, so her fashion work is still very active alongside her business role.
Hailey Bieber Net Worth
Net worth figures for celebrities are always estimates, and Hailey’s are no exception. Older articles that list around $20 million were written before the Rhode sale and are now out of date. Some outlets have guessed at her share of the sale, but her exact ownership stake and payout have not been publicly confirmed. As of 2026, the safest statement is that her wealth is estimated to be very large because of Rhode, but no verified number exists.
How This Was Researched
I put this biography together by reading current news coverage, trade publications such as Business of Fashion and WWD, official company announcements, and public interviews where Hailey spoke for herself. I compared dates across more than one source wherever I could, and I flagged the places where sources disagree, like her age at signing with Ford and her son’s exact birth date. Many existing biographies are outdated, still list her net worth from before the Rhode sale, or skip her 2026 work completely. I tried to fill that gap with a clear timeline and current details.
Frequently Asked Questions
How old is Hailey Bieber? She was born on November 22, 1996, so she is 29 years old as of October 2026.
What is Hailey Bieber famous for? She is known as a fashion model, a former co-host of Drop the Mic, and the founder of the beauty brand Rhode.
Did Hailey Bieber sell Rhode? Yes. In May 2025, e.l.f. Beauty agreed to buy Rhode in a deal worth up to $1 billion, and Hailey stayed on as founder, chief creative officer, and head of innovation.
What health problem did Hailey Bieber have in 2022? She had a mini-stroke in March 2022 and was later diagnosed with a patent foramen ovale, a small opening in the heart. She had a procedure to treat it.
Who is Hailey Bieber married to? She is married to Canadian singer Justin Bieber. They married in September 2018 and have a son, Jack Blues, born in August 2024.
Is Hailey Bieber related to Alec Baldwin? Yes. Her father is actor Stephen Baldwin, and Alec Baldwin is her uncle.
Accuracy Note
This biography is based on publicly available information, including interviews, company announcements, and verified news coverage. Where details were unclear or sources disagreed, we said so instead of guessing. If you spot anything outdated or incorrect, please let us know so we can update it.
Written and researched by Laura Castillo, contributor at icons golf cart